Thursday, October 27, 2011

Get a Book Deal® Editorial Coaching Tip: Batch Your Manuscript To-Do List



The lazier you are, the more efficient you should be. But even if you're not lazy (because let's say, for the sake of argument, you are a super busy person), this tip will save you time.

Wouldn't you like to make your book writing process both easier and faster? The current model I advocate for my editorial coaching clients is based on creating with greater ease. It starts with breaking projects into bite-sized chunks and doing alike things together (aka batching).

That being said . . .

What's a To-Do List for a Book?

Once you have a solid idea for your book, you will set up an outline of your chapters. Each chapter has a purpose related to the overall theme. These need to be structured in an order that makes sense not only to you, but also to your prospective reader. The to-do list I'm referring to comes into play when you're ready to actually write those designated chapters.

==> Item #1 Set up your chapter folders: Make capturing ideas simpler by creating computer folders to dump all your great thoughts into as they come up. This way when you have an insight or flash of genius you don't have to switch gears. Save it and come back to it later. You'll never forget anything again since making a notation tells your brain, "Store this in long-term memory."

==> Item #2 Features: Are you going to have inspirational quotes at the top of each chapter, for instance? Then you can do those all in one sitting. Research them, and then input them, in one day's writing session. Of course, you can always play around and switch them later, as a polishing touch, however once they are input you can check them off your to-do list.

Other possible features are end-of-chapter summaries or exercises, sidebar quotes, top-of-chapter stories, bullet points, boxed tips, and so on.

==> Item #3 Build your endnotes as you go along: A big sob story I often hear from authors is how much they hate going backwards and trying to figure out/recreate their sources toward the end of their writing process. "Do I reaaaaaaaallllly have to include page numbers in my notes, Stephanie? But I just can't remember the video I watched/article I read/website I visited nooooowwwww." Boohoo. (Here's my tiny violin playing just for them: rrrereereerererererere.) Keep track as you go along in separate files organized by chapter, which you revisit and perfect at the completion of writing THAT chapter.

AND . . . and this one more thing is very helpful . . . highlight the numbered notation where it is located in your manuscript so that if you rearrange the chapter later you can swiftly find it. Every time you rewrite the chapter, redo your endnotes in the correct new order.

==> Item #4 Get signed releases at the TIME OF the interview: If you're interviewing subjects for case studies/book anecdotes, have them sign the release right at the time of the call or meeting. This way, they know going into the conversation that everything is on the record. They can raise any objections and state their preferences for being referred to by a certain name or pseudonym or otherwise state how they would like to be credited in the acknowledgements. Keeping things above board puts them at ease and helps them trust you going into the call or meeting. Offer to send them a free copy (or two) of the printed book when it comes out, and tape record the interview, including where they talk about their preferences for what is told or not told about who they are. Believe me, this can save you time, because getting releases signed at the last minute is like herding cats.

Batch your interviews: Make your requests all at once for scheduling appointments, and knock them out in the same week for each chapter.

==> Item #5 Do your research by the chapter: Some people don't research until the moment they get stuck, others distract themselves by jumping around from chapter to chapter. It doesn't matter which chapter you finish first (you should feel free to follow your flow), but once you set out to write a specific chapter, do all of the research for the sections of that one chapter at once before sitting down to write. This way, once that chapter is done being written, it is done to the best of your ability and you can check it off your table of contents. In the writing process you may ultimately discover gaps in your knowledge that you hadn't initially considered. These are happy discoveries which are easier to make if you don't have missing pieces. Handle filling in the gaps after drafting all the sections that are thoroughly planned.

==> Item #6 Establish an internal "rulebook" for your book:
Set up a checklist of concepts that have to be touched upon in each chapter and review the list while you are drafting. For instance, if your book were on pet care and you were mainly hoping to appeal to people who have dogs and cats, but there were secondary markets with rodents, reptiles, and birds, at the end of writing a chapter you would ask yourself: "Have I done a section relevant to each type of pet owner?" "Is there a special case that applies to any of these categories?" In a chapter on feeding your pet you'd talk about special dietary needs for cats, dogs, etc. In a chapter on grooming, you'd talk about the furry ones, the feathered ones, and the fleshy ones, but you might have something special to say about molting birds or shedding snakes. If one chapter applies only to people in one category, you could even title it separately: "Exclusively For Bird Lovers."

When I am working with my editorial coaching clients, we talk through the mission and purpose of each chapter prior to the writing of it, and then a second time when we review the first draft, even before grammatical editing is undertaken. These kinds of consultations translate very well when it comes to the stage of marketing the published book, as you can set yourself up to hit the salient points that would most appeal to journalists or when speaking from a podium.

If you're interested Editorial Coaching for your Self-Published Book, please contact me: abundantwords@aol.com.

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Tuesday, October 18, 2011

Positioning Yourself for Success By How You Handle the Targeting in Your Book Proposal



Taking a "position" as an author is essential. By this, I mean the following few things:

1. Deciding where you and your target reader will intersect. Imagine a vertical line crossing a horizontal line. That point of connection represents the "location" of your book. In a book proposal, you are turning on your GPS tracking system. From the beacon of how you state your position, the publishers find you! This decision then sets you up for ultimate success when your book comes out.

(FYI, I talk about how to GPS navigate your proposal in The Book Proposal Intensive.)

2. Choosing who you want to be in the public sphere. Is your dream and your immediate goal to be the go-to expert on home decoration, on nutrition, on bicycle maintenance, on personal finances? Writing a book is a way to establish yourself with the reputation of an expert. In preparing a book proposal, you are stepping into the zone of the information that you will share with the world. Your authority comes from being adept at everything that is trending in this zone of expertise. Your background research seals your intention.

3. Clarity of purpose will keep you from getting lost. Oh, I understand the temptations of detours! It's so much fun to follow the winding highways and intriguing byways we come across in everything we do. Wandering can be fun and inspiring, and I'd even say, at times essential. But when you set about to do a book, you begin to need to pin things down. This kind of clarity has its own special intensity that is spectacular. Like looking at vibrant particles in a spectrometer, clarity of focus heightens our vision and feels electrifying.

4. Making a stand that is distinctly yours. There is incredible liberation in taking a stand and speaking your truth. A book proposal gives you a forum and vehicle to make a case for what you believe--based on your life experiences, your background, your training, and your insights. This is your opportunity to contribute relevant opinions and knowledge to your community. It's a chance to lead from where you are! You can be as controversial, as compassionate, as wise as your position requires. You only have to articulate it. Pull out your soap box and megaphone. Dust off your podium and reach for your notes. Publishers are waiting to "hear" what you say on the page.

In The Book Proposal Intensive that I'll be teaching for the next five weeks (from October 20 to November 21), I'm going to walk my students through every section of a book proposal, one by one, constantly returning to the question of their position until it is nailed down, articulated, and celebrated in a way that is indelible.

Registration is open and you are welcome to join in this adventure: http://bit.ly/TheIntensive

In this course, which is taught by webinar and teleseminar, as well as in private laser coaching sessions, I'll be giving you a ton of my time live to ask and be answered, to hold you accountable, and inspire you.

I like to say, when you decide to get it done, DOING IT QUICKLY is easiest. That's why I now teach in short and detailed steps where action comes right on the heels of instruction. Small assignments build to big discoveries--and those who throw themselves into the process experience tremendous outcomes. I've literally seen lives changed, I've literally seen businesses transformed, I've literally seen great emotional healing come from the experience of doing a book from the ground up with an established plan in place.

We're in a shifting landscape in publishing, and yet it is only the delivery mechanisms and production systems that are shifting--it's NOT THE CONTENT! Authors are more than needed--without us there would be no publishing industry. Kindles would be empty. Nooks would be Gameboys. Blogs would be templates.

Publishers are buying manuscripts to fill their pipelines. Opportunities exist. Your job is more than to persuade them, it's to understand YOUR POSITION so you can write a book that is timely, relevant, and meaningful to the audience you serve.

Get it?

Are you ready to write a book proposal?

Then please join me for The Book Proposal Intensive that starts later this week. Seriously! What the heck are you waiting for? Someone's permission? If you've got a good idea, then give yourself permission. Step up to the plate. Swing your bat. Aim for the outfield. People like me are earnestly interested in YOUR IDEAS.

Read more about The Book Proposal Intensive.

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Monday, October 10, 2011

Love Your Mess, Free Webinar on Wednesday, October 12


As you know I am hugely interested in creativity: what boosts or enhances it, and what gets in the way of it. So this Wednesday, I'm being joined by my guest, author Allison Nazarian, to talk about concepts from her book Love Your Mess.

Why Should You Love Your Mess?
If you try to run from your mess, you're not going to get very far. Like the Zen masters say: Wherever you go ... there's your mess! Denial isn't the answer.

What if your mess was part of your process? Part of the process? Might that not be a liberating thought to embrace?

On Wednesday, October 12, at 8 PM Eastern (7 CT/6 MT/ 5PT), Allison and I will get down and dirty (pun intended) about being with what is and how it can serve us as creative types. We'd like to have you with us.

Register your messy self for this call:
http://stephaniegunning.com/teleseminar

Mess is there when we're at home, in the office, on a diet, starting a new business, engaged in our relationships, and talking to ourselves in our heads. There's a strong temptation to deny it, avoid it, defy it, resist it, and wrestle with it. It can get the better of us ... bring us to our knees ... but we've got to take the power back.

The best way to do that is to get on board with the mess.

By now, you know I'm not referring to the socks on the staircase. (Even though that mess can be a manifestation of the "mess" I am referring to.)

Mess is an inside job.
Real life can be messy.

Date: October 12
Time: 8 PM Eastern
Duration: 60 minutes
Recorded: Yes (so you can replay later)
Cost: zip. zero. nada.
You: Register (this way I can send you a reminder)

We're going to have fun and hopefully be a little inspiring on this call. Allison Nazarian is a copywriter, business owner, mom, walker, reader, texter, Howard Stern superfan, Counting Crows devotee, eater of very dark chocolate, lover of ladybugs, football fan, and much, much more, who lives a very messy life in Florida with her kids, dog, and a bunch of other messy folks.

Me, well, I try to hide my mess a lot, but it's there. I'm quite familiar with it. I even get emotional about it of an evening when the to-do list got longer instead of shorter, when I made a choice I don't admire and I'm wondering how the heck I can go on.

So, no gurus are going to be on this call (unless you're a guru--LOL). Come talk to us anyhow. This is a call for real people with real messy lives.

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Tuesday, September 13, 2011

Do You Worry about "The Competition"?




This morning, during a phone conversation with a couple of colleagues of mine, I discovered I have strong opinions about the notion of competition. This issue comes up for authors when they're writing book proposals and being asked to specifically analyze other books like theirs. It comes up for entrepreneurs launching new businesses who want to find fertile ground and experience the least resistance. And it comes up for every one of us when we get into the mode of comparing and contrasting ourselves with others whom we admire or envy, especially if we are in a mood of seeking approval, attention, or love, and wish to "measure up" favorably.

Opinion #1: There's No Such Thing as Competition. There are common needs shared by many people: some narrow, others universal. But in the realm of creation, the individual matters. Creating a book, a business, or a life would never be done the same way twice. Even two people reading the same book don't have the exact same experience. How could two writers create the same book? While I don't believe in competition, I do believe in preferences. What your potential reader or client or customer prefers may be what you offer vs. what someone else offers because of personal preference, but if you're being authentic, and providing values you are uniquely capable of providing, your task is really to express them how and where the people who you aim to serve can find them and relate to them. Gaining their attention starts by being inwardly driven and valuing yourself and going forward from there. As an old acting teacher and friend of mine used to repeatedly tell me, "Do what you're doing and let the chips fall where they may."

Opinion #2: Studying the Work of Other People Is Illuminating and Inspiring. Civilization as we know it is a collaborative enterprise of humanity. What we see around us is the result of 40,000 years of human interaction and conception on every level imaginable. The culture in which we find ourselves immersed is a dynamic context where nothing is settled. Therefore if you study those who serve similar audiences as you do, you will begin to see patterns and changes that show you where there is room to grow and evolve further. In the realm of success and expertise, strong presences, brands, and leaders instruct us. We must stand on their shoulders and go higher than they have gone. Yes, there may be a job available for one and two apply. Someone does "win." Someone else doesn't get that particular job. You could perceive this as competitive. At times one person has crossed a threshold, broken a ribbon, or earned a spot on the team. This does not end the life of the ones who do not experience these milestones. When the Oscars are handed out, the nominees may feel disappointed. But to linger on disappointment is to be attached to pinpoints in time. We don't really define ourselves by our wins and our losses; we define ourselves by the training and the experience of striving and the satisfaction of doing our best. If you cannot imagine taking the gifts of other people's creations and integrating them into what you are doing, then you are cutting yourself off from a very powerful source of information and collaboration. People often ask me about the rules for quoting from other people's books. My answer is simple: Say where you got it. Honor your sources. Honor the offerings--and then go forth and make your own way.

Opinion #3: People Use the Idea of Competition as an Excuse for Inaction. Want a little tough love? I hope so, because I'm prepared to dole it out. If everything has been done, and it's being done better than you can do it, and you want to do some more research before acting, and you wait and wait and wait--then you aren't actually a competitor yourself. When you identify a value that you can contribute, how dare you wait? For yourself, how dare you? For those you intend to serve, how dare you? There is certainly a time for study--research the need, research the information, examine what you're offering, do all that good and appropriate stuff--but then move forward. The most successful people I've met take steps and then navigate their course--while they're already in action. Making choices, even tiny ones, and then taking steps to deliver on your ideas as best you can at this moment in your life is the only way to get anywhere. In the end, no action is a choice. If you reach a moment when no action is the right choice for you, then your wrestling should end. My advice is simple: Turn your mind away and go in a new direction. No direction is an active choice at certain times. This no-action action is called REST. Resting does not involve revisiting your already-made decisions a million times. If you're still engaged in the pursuit of a specific goal even when you've counted it out as a possibility for you, then something is wrong in your mind. You're just looping back on the past. Or you really should be acting and you're stuck in fear. Possibility is infinite. Being stuck feels infinite. But that's a lie. It's just an excuse not to go for it. Let your purpose override your fear.

Opinion #4: Comparing and Contrasting Is an Important Ability... Unless It Is Based in Narcissism. Remember the story of Goldilocks and the Three Bears? This porridge is too hot. This porridge is too cold. This bed is too hard. This bed is too soft. That's comparison. Bob sells widgets and I sell gizmos that do the same thing in a slightly different way--that's a contrast. Contrast is where it's at! It's not necessarily an up and down proposition when you look at life based on distinctions. Narcissism means seeing everything through the eyes of judgment. Because it is soft, it is good (or bad). Because Bob sells widgets he is bad (or good). In books, in business, in relationships, the perception of being seen as bad or good is tricky. It's not the place to start from. If you're overly concerned with other people's judgments you may want to look and see if you can locate what you are seeking from them within yourself. Whose approval do you really need? Your own. Whose love? Your own. Whose attention? Your own. Do your best and stay open, and if things don't go your way, learn to do what you do better. One of the beauties of the age we live in is how many opportunities are available to us. This is a sweet, sweet era in many respects. I think we complicate matters for ourselves. At least, I know I do.

My question to you is this: Is there something you would love to do or write? My invitation to you is to do it, no matter what you think could happen. Don't plan for disaster. If you see a possibility, there probably is one in front of you. But please don't live in your head in this strange notion of winners and losers. Opportunity becomes real by making it so.

If you're interested in my Get a Book Deal® Coaching Program, please read the FAQs and submit an application. The next available spaces as of today are for November 2011.

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Tuesday, August 30, 2011

The Feng Shui of Marketing Your Book: Which Elements Do You Use?




Mother Nature is a powerful presence, as has been demonstrated: Earthquakes, tsunamis, hurricanes, and other natural events show us that we are not in charge here. But we are not separate from nature; nature is within us as well around us. Ancient philosophical and healing traditions teach us to work with the energy of nature in our bodies and in our environments. Having worked as an editor on several books about feng shui (including Nancy SantoPietro's book Feng Shui & Health) I feel inspired today to see if there might be something we can draw upon as we consider the daily activities involved in book promotion. The main thing to remember is that the four primary elements must always be harmonized. In deference to Hurricane Irene, let's start this exploration with the element of air.

Air: Air is the invisible element. As we breathe, it sustains us. The act of breathing is to take in and to expel, which is the most essential of patterns in our lives--receiving and then giving, and then receiving again. Without oxygen-rich air, we cannot generate energy. In writing we receive ideas and we give ideas; we circulate those ideas just as the wind circulates air throughout our planet's atmosphere. In terms of marketing, it is the capacity of air to be a medium for the transmission of sound waves that we need to think about: Where are we speaking?

Any balanced book marketing plan should include person-to-person communication. Whether that is a one-on-one talk with a reporter, lecturing to groups, or broadcasting your message on the radio or TV, speaking must be included in your plan. Just try not to be a blowhard, full of air without substance, or someone who never receives fresh input or inspiration.

Water: Flow is the primary quality of the element water. Persistent, drop by drop, immersive marketing takes place on the feeling level of our engagement with our readers. Beginning with our choice of the title of our book, our deep understanding of the needs of our target audience must always be considered as the basis of our efforts. In marketing behavior, water relates to the pace and frequency of interactions: steady and yet flexible, spontaneous and adaptive to market conditions. Learning to trust your instincts and impressions from your subconscious mind that show you what to do on a daily basis means you can swim and not drown in your efforts.

With your book promotion plan, seek to find the niches where you flow into--the spaces that are thirsty for some cool refreshment or the benefit of cleansing or immersion in what you offer.

Fire: The heat of passion and inspiration are the fire that keeps us going. In book marketing, there are always specific efforts made whose essential purpose is to light a fire in the potential book buyer. Think of these as calls to action, trigger points, decision points, offers that ignite. Ready, aim, fire! Push the button, click this link, sign up here. Come to this event. Use this coupon.

Another place where the element of fire is present is in electronic marketing efforts. Your plan must include online networking and spreading, through a combination of e-mails, social media interactions, blogging, and websites. Each of these tools gives you an opportunity to catalyze prospective readers to purchase your book and possibly engage with you further.

Earth: Stability and structure are earthly qualities. No determined book marketer can survive for long without establishing support systems and infrastructure. Fortunately, many of these systems are pre-existing and we can access them for a fee, or for free by the design of their creators. As an example, Amazon.com has created an infrastructure to support authors in marketing their books as a collaborative act because both the company and the author benefit whenever a book is sold on their website. The same is true for all other online bookstores: Most understand how valuable the author presence is to their success. Stability comes from having in place the right equipment (a computer, a smart phone, an online shopping cart), the right people to form your team (e.g., a virtual assistant, a search engine optimization expert, or a graphic designer), and the right plan of action to guide you. Without a skeleton the body would collapse. Without a strategy to follow as a framework for your activities your marketing will lead you to collapse. Amorphous marketing leads to amorphous results.

Any element alone is not sufficient. Passion without flow is an explosion waiting to happen. Flow without structure is like rain in a field of crops without irrigation channels. High winds that blow without ceasing in the mind dry up the juice of the imagination. Ideas that are disconnected from the heart cannot ever fulfill or soothe the soul. The elements temper one another.

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Tuesday, April 19, 2011

The Evil of the Semi-Colon: A Rant on Pompous Punctuation

I try to have a sense of humor about grammar. Otherwise certain punctuation marks would cause me tremendous grief, anxiety, and suffering. Specifically, I’m referring to commas, exclamation points, and semi-solons. Please don’t even get me started on the whole hyphen vs. en dash controversy, or the average spiritual authors’ irresistible Love of Capitalization. I might groan so loudly I’d disturb my next-door neighbors. I’m going to vent now—just getting it off my chest.

Commas appear to be travelers. They just won’t stay put. I put them in a manuscript in one place, and then my clients move them elsewhere. Why? I don’t know. Some writers seem to disdain them. Others seem to crave them. But hardly anyone wants to let them rest. They’re tired. All those poor, misunderstood commas are trying to do is help us take a tiny breath between ideas. They don’t want to travel. Give them a break, writers! You need them for lists (x, y, and z) and, YES, they precede the word “and.” Help preserve the endangered commas.

What! Is! Up! With! Exclamation! Marks?! Seriously, folks . . . you’re coming across little prepubescent girls writing notes to each other in elementary school. Next we’ll have to start coping with tiny hearts and stars. Even bestselling authors of my acquaintance (who shall remain nameless to protect their privacy) indulge in unbridled expressions of their enthusiasm. Grow up!!! When I see an exclamation point I hear one of two sounds in my head: either a high-pitched squeal or yelling. In my body, I feel it like a slap across my face or a poke in the ribs. Intellectually, it’s like you don’t believe I can form my own opinion. And possibly you are trying to control me emotionally, but you don’t believe you yourself actually possess the technical skill to capture my attention with your words. This is not good for our relationship.

Semi-colons are the spawn of the Devil. I simply advise you to resist their lure until you are an accomplished writer. They are the single most pompous piece of punctuation ever invented. You may think you appear intelligent when you use them, but using them wrongly gives the opposite impression. It’s that whole issue of lists again. Where does a comma go? Where a semi-colon? I’m not saying I’m perfect and all . . . because I still regret the semi-colon on the first page of the first book I wrote (Barker’s Grub, 2000). What was I thinking when I crafted that sentence?

Live and learn.

My advice is to use semi-colons sparsely, if at all. Better to end a sentence with a period than to stick in a semi-solon and continue it by joining it with another full thought. It’s really okay to write short sentences. This makes them chewable, digestible morsels for your readers. Be simple. Be direct. Be clear. Writing is all about communication, and the goal is to be understood.

And, of course, all of the above being said, do not let your punctuation define you as a human being. Punctuation is not where you value comes from . . . at least not to me. Some people fret that they'll be judged on the merits of their commas. Or feel miserable for making typos. Not me. And one sucessful client whom I called an "over-exclaimer" yesterday, and said he reminded me of an excited teenage girl, told me, "Perhaps I should begin my next book with OMG." We laughed and laughed.

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Wednesday, March 30, 2011

Audacious Creativity Technique #1: 7-Day Mental Cleanse for Writers

Among the 12 most powerful keys for dissolving creative blocks and soaring as a creator is also perhaps the simplest: the mental flush. Use this technique first thing in the morning on a daily basis, and you'll soon notice you have a new degree of lucidity. Think of this flush as a process of dumping, a chance for the mind to let go.

Have you ever noticed how the first thought of the day often is the most vulnerable? That's because you release conscious control over your mental processes while you're asleep, and as you rise back into consciousness--in the moment just before you re-exert control--one last unconscious thought is picked up in the open: "I'm so angry with so-and-so!" "I feel terrible, GUILTY, about what I did last week!" "How am I ever going to get everything done on time? I'm in over my head." "Couldn't I just stay here in bed and rest some more?"

Your brain is readying you for the day and doing its best to make its priorities known; especially by revealing your innermost feelings--including those that are normally concealed. It feels dangerous and sticky to dwell on certain images, so your mind may immediately respond by shutting them down. Vulnerability is not normally a revered condition, although the longer I am a writer the more I appreciate it. When I compiled Audacious Creativity (2010), I became fascinated by what it took for contributors to deliver me a simple article. Some hemmed and hawed and resisted; others flowed their pieces out, seemingly effortlessly. I saw that the ones who wrote most freely did not avoid negativity, but had a way of responding to it that was healthy and simple.

Remember, all of this resistance of our thoughts and feelings happens in a flash. It's not something we necessarily do on purpose. It just is. The brain is tasked with keeping us alive, so it acts defensively. But when it comes time to create a life we love and really live forward toward our best intentions, ideally we want to be friendly with our subconscious thought streams--and this means letting them have their say. Good ideas are to be found in the recesses of the mind.

This is where the Mental Flush comes in. So, here are a few basic instructions.

Get out a clean piece of paper and a pen. For four minutes, write down every thought that comes into your head, without rushing, but also without pausing in the middle. You're going to throw away the output at the end, rather than save it. So you don't need to concern yourself with punctuation, grammar, or readability. Beyond giving your mind a chance to speak up, be heard and accepted, in this process you are enabling the rational mind to integrate the input of the feeling mind. Metaphysically you are recycling energy that otherwise will remain trapped inside your biofield.

At the end of four minutes, stop writing. Then throw away, shred, burn, or otherwise dispose of your handwritten pages. Resist the temptation to use this process for the generation of content. If you want to create good content, do the mental flush first, and then do your content-creation process second once your mind is clear.

Do mental flushing for a minimum of seven days in a row, and notice whether there is a shift in your consciousness. This prepares open space in your inner landscape where your inner creator can flourish and flow, functioning in peace and harmony.

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