Thursday, October 27, 2011

Get a Book DealĀ® Editorial Coaching Tip: Batch Your Manuscript To-Do List



The lazier you are, the more efficient you should be. But even if you're not lazy (because let's say, for the sake of argument, you are a super busy person), this tip will save you time.

Wouldn't you like to make your book writing process both easier and faster? The current model I advocate for my editorial coaching clients is based on creating with greater ease. It starts with breaking projects into bite-sized chunks and doing alike things together (aka batching).

That being said . . .

What's a To-Do List for a Book?

Once you have a solid idea for your book, you will set up an outline of your chapters. Each chapter has a purpose related to the overall theme. These need to be structured in an order that makes sense not only to you, but also to your prospective reader. The to-do list I'm referring to comes into play when you're ready to actually write those designated chapters.

==> Item #1 Set up your chapter folders: Make capturing ideas simpler by creating computer folders to dump all your great thoughts into as they come up. This way when you have an insight or flash of genius you don't have to switch gears. Save it and come back to it later. You'll never forget anything again since making a notation tells your brain, "Store this in long-term memory."

==> Item #2 Features: Are you going to have inspirational quotes at the top of each chapter, for instance? Then you can do those all in one sitting. Research them, and then input them, in one day's writing session. Of course, you can always play around and switch them later, as a polishing touch, however once they are input you can check them off your to-do list.

Other possible features are end-of-chapter summaries or exercises, sidebar quotes, top-of-chapter stories, bullet points, boxed tips, and so on.

==> Item #3 Build your endnotes as you go along: A big sob story I often hear from authors is how much they hate going backwards and trying to figure out/recreate their sources toward the end of their writing process. "Do I reaaaaaaaallllly have to include page numbers in my notes, Stephanie? But I just can't remember the video I watched/article I read/website I visited nooooowwwww." Boohoo. (Here's my tiny violin playing just for them: rrrereereerererererere.) Keep track as you go along in separate files organized by chapter, which you revisit and perfect at the completion of writing THAT chapter.

AND . . . and this one more thing is very helpful . . . highlight the numbered notation where it is located in your manuscript so that if you rearrange the chapter later you can swiftly find it. Every time you rewrite the chapter, redo your endnotes in the correct new order.

==> Item #4 Get signed releases at the TIME OF the interview: If you're interviewing subjects for case studies/book anecdotes, have them sign the release right at the time of the call or meeting. This way, they know going into the conversation that everything is on the record. They can raise any objections and state their preferences for being referred to by a certain name or pseudonym or otherwise state how they would like to be credited in the acknowledgements. Keeping things above board puts them at ease and helps them trust you going into the call or meeting. Offer to send them a free copy (or two) of the printed book when it comes out, and tape record the interview, including where they talk about their preferences for what is told or not told about who they are. Believe me, this can save you time, because getting releases signed at the last minute is like herding cats.

Batch your interviews: Make your requests all at once for scheduling appointments, and knock them out in the same week for each chapter.

==> Item #5 Do your research by the chapter: Some people don't research until the moment they get stuck, others distract themselves by jumping around from chapter to chapter. It doesn't matter which chapter you finish first (you should feel free to follow your flow), but once you set out to write a specific chapter, do all of the research for the sections of that one chapter at once before sitting down to write. This way, once that chapter is done being written, it is done to the best of your ability and you can check it off your table of contents. In the writing process you may ultimately discover gaps in your knowledge that you hadn't initially considered. These are happy discoveries which are easier to make if you don't have missing pieces. Handle filling in the gaps after drafting all the sections that are thoroughly planned.

==> Item #6 Establish an internal "rulebook" for your book:
Set up a checklist of concepts that have to be touched upon in each chapter and review the list while you are drafting. For instance, if your book were on pet care and you were mainly hoping to appeal to people who have dogs and cats, but there were secondary markets with rodents, reptiles, and birds, at the end of writing a chapter you would ask yourself: "Have I done a section relevant to each type of pet owner?" "Is there a special case that applies to any of these categories?" In a chapter on feeding your pet you'd talk about special dietary needs for cats, dogs, etc. In a chapter on grooming, you'd talk about the furry ones, the feathered ones, and the fleshy ones, but you might have something special to say about molting birds or shedding snakes. If one chapter applies only to people in one category, you could even title it separately: "Exclusively For Bird Lovers."

When I am working with my editorial coaching clients, we talk through the mission and purpose of each chapter prior to the writing of it, and then a second time when we review the first draft, even before grammatical editing is undertaken. These kinds of consultations translate very well when it comes to the stage of marketing the published book, as you can set yourself up to hit the salient points that would most appeal to journalists or when speaking from a podium.

If you're interested Editorial Coaching for your Self-Published Book, please contact me: abundantwords@aol.com.

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Tuesday, October 18, 2011

Positioning Yourself for Success By How You Handle the Targeting in Your Book Proposal



Taking a "position" as an author is essential. By this, I mean the following few things:

1. Deciding where you and your target reader will intersect. Imagine a vertical line crossing a horizontal line. That point of connection represents the "location" of your book. In a book proposal, you are turning on your GPS tracking system. From the beacon of how you state your position, the publishers find you! This decision then sets you up for ultimate success when your book comes out.

(FYI, I talk about how to GPS navigate your proposal in The Book Proposal Intensive.)

2. Choosing who you want to be in the public sphere. Is your dream and your immediate goal to be the go-to expert on home decoration, on nutrition, on bicycle maintenance, on personal finances? Writing a book is a way to establish yourself with the reputation of an expert. In preparing a book proposal, you are stepping into the zone of the information that you will share with the world. Your authority comes from being adept at everything that is trending in this zone of expertise. Your background research seals your intention.

3. Clarity of purpose will keep you from getting lost. Oh, I understand the temptations of detours! It's so much fun to follow the winding highways and intriguing byways we come across in everything we do. Wandering can be fun and inspiring, and I'd even say, at times essential. But when you set about to do a book, you begin to need to pin things down. This kind of clarity has its own special intensity that is spectacular. Like looking at vibrant particles in a spectrometer, clarity of focus heightens our vision and feels electrifying.

4. Making a stand that is distinctly yours. There is incredible liberation in taking a stand and speaking your truth. A book proposal gives you a forum and vehicle to make a case for what you believe--based on your life experiences, your background, your training, and your insights. This is your opportunity to contribute relevant opinions and knowledge to your community. It's a chance to lead from where you are! You can be as controversial, as compassionate, as wise as your position requires. You only have to articulate it. Pull out your soap box and megaphone. Dust off your podium and reach for your notes. Publishers are waiting to "hear" what you say on the page.

In The Book Proposal Intensive that I'll be teaching for the next five weeks (from October 20 to November 21), I'm going to walk my students through every section of a book proposal, one by one, constantly returning to the question of their position until it is nailed down, articulated, and celebrated in a way that is indelible.

Registration is open and you are welcome to join in this adventure: http://bit.ly/TheIntensive

In this course, which is taught by webinar and teleseminar, as well as in private laser coaching sessions, I'll be giving you a ton of my time live to ask and be answered, to hold you accountable, and inspire you.

I like to say, when you decide to get it done, DOING IT QUICKLY is easiest. That's why I now teach in short and detailed steps where action comes right on the heels of instruction. Small assignments build to big discoveries--and those who throw themselves into the process experience tremendous outcomes. I've literally seen lives changed, I've literally seen businesses transformed, I've literally seen great emotional healing come from the experience of doing a book from the ground up with an established plan in place.

We're in a shifting landscape in publishing, and yet it is only the delivery mechanisms and production systems that are shifting--it's NOT THE CONTENT! Authors are more than needed--without us there would be no publishing industry. Kindles would be empty. Nooks would be Gameboys. Blogs would be templates.

Publishers are buying manuscripts to fill their pipelines. Opportunities exist. Your job is more than to persuade them, it's to understand YOUR POSITION so you can write a book that is timely, relevant, and meaningful to the audience you serve.

Get it?

Are you ready to write a book proposal?

Then please join me for The Book Proposal Intensive that starts later this week. Seriously! What the heck are you waiting for? Someone's permission? If you've got a good idea, then give yourself permission. Step up to the plate. Swing your bat. Aim for the outfield. People like me are earnestly interested in YOUR IDEAS.

Read more about The Book Proposal Intensive.

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Monday, October 10, 2011

Love Your Mess, Free Webinar on Wednesday, October 12


As you know I am hugely interested in creativity: what boosts or enhances it, and what gets in the way of it. So this Wednesday, I'm being joined by my guest, author Allison Nazarian, to talk about concepts from her book Love Your Mess.

Why Should You Love Your Mess?
If you try to run from your mess, you're not going to get very far. Like the Zen masters say: Wherever you go ... there's your mess! Denial isn't the answer.

What if your mess was part of your process? Part of the process? Might that not be a liberating thought to embrace?

On Wednesday, October 12, at 8 PM Eastern (7 CT/6 MT/ 5PT), Allison and I will get down and dirty (pun intended) about being with what is and how it can serve us as creative types. We'd like to have you with us.

Register your messy self for this call:
http://stephaniegunning.com/teleseminar

Mess is there when we're at home, in the office, on a diet, starting a new business, engaged in our relationships, and talking to ourselves in our heads. There's a strong temptation to deny it, avoid it, defy it, resist it, and wrestle with it. It can get the better of us ... bring us to our knees ... but we've got to take the power back.

The best way to do that is to get on board with the mess.

By now, you know I'm not referring to the socks on the staircase. (Even though that mess can be a manifestation of the "mess" I am referring to.)

Mess is an inside job.
Real life can be messy.

Date: October 12
Time: 8 PM Eastern
Duration: 60 minutes
Recorded: Yes (so you can replay later)
Cost: zip. zero. nada.
You: Register (this way I can send you a reminder)

We're going to have fun and hopefully be a little inspiring on this call. Allison Nazarian is a copywriter, business owner, mom, walker, reader, texter, Howard Stern superfan, Counting Crows devotee, eater of very dark chocolate, lover of ladybugs, football fan, and much, much more, who lives a very messy life in Florida with her kids, dog, and a bunch of other messy folks.

Me, well, I try to hide my mess a lot, but it's there. I'm quite familiar with it. I even get emotional about it of an evening when the to-do list got longer instead of shorter, when I made a choice I don't admire and I'm wondering how the heck I can go on.

So, no gurus are going to be on this call (unless you're a guru--LOL). Come talk to us anyhow. This is a call for real people with real messy lives.

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