Saturday, September 30, 2006

Applause Books Proudly Announces the Publication of WILL POWER: How To Act Shakespeare in 21 Days by John Basil and Stephanie Gunning

Books are in stores now, and I am so proud of what John Basil and I have accomplished. John is an amazing acting coach and classical director who has run American Globe Theatre, an off-off-Broadway theatre company near Times Square in NY City's theatre district, for 16 years. The company serves 10,000 students every year, and gives a home to 200 emerging theatre professionals. He and his wife, the talented actress Liz Keefe, do this without getting much financial reward. They do it from love. I know that this book is a breakthrough for John, because finally the entire world will get to see what he has spent a lifetime developing: a way of rehearsing Shakespeare drawn from hidden clues in the original, handwritten First Folio texts.

Will Power: How to Act Shakespeare in 21 Days is the book I wish I'd had as an acting student. It's a book that parents should have their teens read, and high school English teachers should assign to their students along with plays like Romeo & Juliet.

Here's the Table of Contents:

Acknowledgments
Introduction: Your 21-Day Journey with Will

THE SHAKESPEARE REHEARSAL
Phase 1 ~ Map Reading:
Secrets of Your Script Unfolded


Day 1 Revealing Your Repetitions
Day 2 Cracking the Capitalization Code
Day 3 Verse or Prose?
Day 4 Picking Out Punctuation
Day 5 Revving Up Your Verbs
Day 6 Amiable Adjectives, Saucy Similes, and
Merry Metaphors
Day 7 O! Thy Status Is Showing
Day 8 Your Secret Formula for Persuasive Rhetoric

Phase 2 ~ Scouting the Landscape:
Going on Instinct, Getting Off Book


Day 9 Script Rotations
Day 10 To Memorize, Physicalize
Day 11 Now, Go Ahead and Look It Up
Day 12 Draft Your Newspaper Headlines

Phase 3 ~ Charting Your Course:
Moments of Variety and Nuance


Day 13 Playing with the Pace
Day 14 Finding Your Focus
Day 15 Surely, You Jest
Day 16 Art Thou Parent, Child, or Adult?
Day 17 Greeks Bearing Gifts

Phase 4 ~ Staking Your Claim:
Stanislavski’s Approach


Day 18 Your Given Circumstances
Day 19 Five Basic Human Needs
Day 20 Your Doings
Day 21 Presto, PASTO!

SHAKESPEARE IN ACTION
On Day 22 . . .

Recommended Reading
Index
About the Authors

Monday, September 25, 2006

Upcoming FREE Call: 4 Keys of Business Success with Kim Castle and Stephanie Gunning

Every business starts small . . . even mine. Most of you have seen my brand undergoing transformation and I’d like to share with you the company that is helping me. I’ve watched BrandU® take off and I’m sure you would like to know how they did it. And how you can too!

I’m going to gift you with an interview with the world-renowned Brand Visioneer Kim Castle, founder of BrandU®, on a very special, really unique, sixty (60) minute TeleClass. Kim has agreed to share her passionate “brand vision” insights with you. Trust me, the information she delivers will explode and expand and grow your business and your mind . . . exponentially.

Participants of the Teleseminar Kim and I did together last week on why every successful writer needs a brand have been flooding my office with emails thanking us for the inspiration and practical tips Kim offered to listeners. So I'm especially eager to do another call with her about her process in two weeks.

Kim has told me that every single successful business starts with a single driving vision and FOUR very important big business keys FIRMLY in place. I thought it so important and powerful that I wanted her to tell you about them herself.

When: Thursday October 5, 2006 at 5:00 PM PST/8 PM EST
Title: Four Keys to Big Business Success: No Matter Your Size
Cost: $0. That’s correct, it’s my gift to you!

Kim and her partner Vito Montone’s client history include big brands like Dominos Pizza, General Motors, Disney, Higher Octave Music, Hollywood Celebrity Diet, and M&M Mars. Now they are dedicated to bringing the lessons and unique processes to you through BrandU. And this TeleSeminar.

These big brand companies spend hundreds of thousands to millions of dollars on brand marketing. You can have the very same information on this TeleClass for $0

If you know now that you want to attend the Thursday, October 5th call for $0, please Tap Here to Register for the Call

“Kim Castle finds and delivers brand vision and . . . shows you how big you really are.” -Ann Convery

Begin the next portion of your journey during this very special hour. Learn:

* The single most deadly mistake that kills 97 percent of most small businesses

* How to ensure that customers want what you sell

* 3 simple words that will guarantee that customers know you without having to say a word

* The fail-proof “silver bullet” for big business success

The BrandU process is literally changing the lives hundreds of business owners with a step-by-step formula to success. Please, I strongly suggest you join me for this rare opportunity. In just one hour you’ll see your business in a different light forever.

“I wanted to expand my practice world-wide. After listening to Kim I gained a client in England and another in the Middle East! Now I can say I've truly "gone global!” --April Diane Glunt

Please join me Thursday, October 5, 2006 at 5:00 PM PST (8 PM EST), register today.

Tap Here to Register for the Call

Wednesday, September 13, 2006

The Whys and How Branding Applies to the Book Business: Upcoming Free Telesminar with Kim Castle of Why BrandU and the Whole Wealth Institute

Perhaps the biggest holdback authors have to finding an agent, selling a manuscript, and marketing a finished book is understanding where that book fits into their greater mission and how it aligns with their identity.

That's where branding comes in. Writing, you see, is a business. As a publishing consultant, I don't want you ever to forget that. Every successful author needs a brand. So. . .

How cool is this? You're invited to join a conversation with America's #1 branding expert Kim Castle just ten days from now, when she'll illuminate this topic for us. September 18, 2006, at 5 PM PST and 8 PM EST. You won't want to miss this call! It costs you zip, nada, no moullah.

The call is free. But you must REGISTER.

Kim Castle successfully helps hundreds of clients and companies grow their business. While she has worked on large name brands, including IBM, DirecTV, General Motors, and Disney Interactive, and worked at large advertising agencies, including Grey Advertising, DMB&B, and DB Needham, her true passion lies with empowering entrepreneurs and small business owners.

Kim is the co-author of the BrandU Bible, the only step-by-step workbook for developing your business as a brand, Why BrandU: Big Business Success No Matter Your Size and It’s A BrandU Day, a fail-proof method for transforming the fears that keep your business small. She has traveled the nation making presentations, including at Mark Victor Hansen’s “Mega Series” and T. Harv Eker’s “MasterTracs” and “The World’s Greatest Marketing Seminar,” and toured the world virtually in Microsoft’s “Live Meeting.” Her own renowned "One-day BrandU Workshop" is beginning to tour the nation with requests to bring it to Australia, the UK and India. In addition, Kim is the co-founder of Prosperia and The Whole Wealth Institute.

Click Here to Register for the Free Teleseminar with Stephanie and Kim

Wednesday, September 06, 2006

Starred Library Journal Review for Will Power: How To Act Shakespeare in 21 Days

This morning I received a phone call from Michael Messina, my editor at Applause Books, saying that Will Power, the book I cowrote with John Basil on how to rehearse and act Shakespeare, is being given a starred review in the September 15, 2006 issue of Library Journal. This is a real coup for the book, because librarians truly respect the recommendations for what new books to acquire to round out their collections. (I know that for a fact because my super-smart sister Claire is a professional librarian.) A review like this translates into sales.

As I congratulated John when we connected later, I said, "It really is a thrill to walk into a library and see your book on a shelf, and to think of a huge number of people checking it out over the years to come. Once a book is in the library, it takes on a life of its own." John is excited because it's his first book being released (compared to my 14th) and so far we've been blessed.

Here is the body of the review:

*Basil, John with Stephanie Gunning. Will Power: How To Act Shakespeare in 21 Days. Applause. Oct. 2006. c.368p. illus. index. ISBN 1-55783-666-3. pap.$17.95. THEATER

Little is stranger to many actors than William Shakespeare. In his first book, actor, director, producer, and teacher Basil (cofounder, American Globe Theatre) offers a three-week course that demystifies the English playwright and prepares actors to play Shakespearean roles with confidence. Dividing his course into four phases, Basil uses Phase 1 (days one-eight) to teach the discovery and exploitation of such Shakespearean acting clues as capitalization, punctuation, parts of speech, and repetition. Phase 2 (days nine-12) advises actors to put aside scripts and investigate a text's emotional depths by physicalizing lines, defining unfamiliar words, and more. In Phase 3 (days 13-17), actors learn to add subtlety by varying pace, focus, and delivery; identify a character's psychological roles; and use humor. Phase 4 (days 18-21) applies Stanislavskian, or "method," techniques by teaching actors how to establish a character's circumstances and motivations. Day 22 sums up and reinforces. While assuming knowledge of basic acting techniques, Basil is reassuring and enthusiastic, and his practical instructions should benefit both students and working actors. An outstanding addition to a crowded field and an essential purchase for both academic and public theater collections.

--M.C. Duhig, Carnegie Lib. ofPittsburgh

John and I are almost ready to launch a special book website (www.willpowerthebook.com) that will incoporate FREE downloadable PDF giveaways for actors (tips on warming up, auditioning, and so forth) and for English teachers (lesson plans, classroom games, historical information, and much more). The finished book itself will be in local bookstores by the end of September 2006 and we'll be proudly promoting it in different venues across the country.

If you know any high school drama club participants or high school English teachers, please let them know about the book. And tell your friends who are emerging actors, too. Thank you, thank you.

Saturday, September 02, 2006

Announcing the Launch of My New Audio Program Partner With Your Publisher: How Not To Feel @#%*!ed When Your Book Comes Out

Well, my first solo product has finally arrived (Partner With Your Publisher) and I'm very excited to put my name on it! I created this two-hour long audio program to teach authors and want-to-be-authors what happens inside the publishing company when your manuscripts are in the process of being transformed into books, and to make you aware of the key moments and actions that need to be taken to get the most out of the book publishing experience.

As an author, you don't want to miss an opportunity, so you've got to be proactive about marketing your book in addition to relying on your publishers. The main message is that there are definite ways to improve communication with the staff at your publishers and get more positive attention from them. There are simple ways to motivate and involve your publishers.

Let me tell you straight out what this new program will and won't do for you.

You'll learn everything that happens inside a publishing house during the months before bound books arrive, so you'll be able to anticipate important turning points and build your publishing platform on a clear and appropriately-timed schedule.

You'll be introduced to the key players on your publishing team, people whose jobs exist in the editorial, manufacturing, marketing, sales, and publicity departments.

Specific action steps are outlined that you can take right from the moment you sign your publishing contract until bound books are on bookstore shelves─steps that cover everything from properly formatting your manuscript, to communicating well with your editor and publicist, to outreach to your target readers.

Strategies that have been proven successful by esteemed authors in boosting sales are explained, along with some of the reasons why they succeeded in this industry.

Core elements of a well-developed author marketing plan are described, such as blogs, newsletters, websites, teleseminars, Internet articles, press releases, and much more.

You won't receive instruction in writing a book proposal.

You won't be taught how to query literary agents and publishers.

You won't be subjected to an info-marketing pitch.

Partner with Your Publisher lays out a roadmap, but it's going to be your job as an empowered professional to take the measures you need to follow the map.