Saturday, September 02, 2006

Announcing the Launch of My New Audio Program Partner With Your Publisher: How Not To Feel @#%*!ed When Your Book Comes Out

Well, my first solo product has finally arrived (Partner With Your Publisher) and I'm very excited to put my name on it! I created this two-hour long audio program to teach authors and want-to-be-authors what happens inside the publishing company when your manuscripts are in the process of being transformed into books, and to make you aware of the key moments and actions that need to be taken to get the most out of the book publishing experience.

As an author, you don't want to miss an opportunity, so you've got to be proactive about marketing your book in addition to relying on your publishers. The main message is that there are definite ways to improve communication with the staff at your publishers and get more positive attention from them. There are simple ways to motivate and involve your publishers.

Let me tell you straight out what this new program will and won't do for you.

You'll learn everything that happens inside a publishing house during the months before bound books arrive, so you'll be able to anticipate important turning points and build your publishing platform on a clear and appropriately-timed schedule.

You'll be introduced to the key players on your publishing team, people whose jobs exist in the editorial, manufacturing, marketing, sales, and publicity departments.

Specific action steps are outlined that you can take right from the moment you sign your publishing contract until bound books are on bookstore shelves─steps that cover everything from properly formatting your manuscript, to communicating well with your editor and publicist, to outreach to your target readers.

Strategies that have been proven successful by esteemed authors in boosting sales are explained, along with some of the reasons why they succeeded in this industry.

Core elements of a well-developed author marketing plan are described, such as blogs, newsletters, websites, teleseminars, Internet articles, press releases, and much more.

You won't receive instruction in writing a book proposal.

You won't be taught how to query literary agents and publishers.

You won't be subjected to an info-marketing pitch.

Partner with Your Publisher lays out a roadmap, but it's going to be your job as an empowered professional to take the measures you need to follow the map.

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