Online Press Releases Should be Tied to Current Events
What is an online press release? Like a printed release that gets mailed or faxed to someone in the media, an online press release reports newsworthy information about your business activities. They can be posted on prweb.com and similar sites.
Of all the elements, your subject line is the most important line in a press release. It should include "key words," the most frequently searched terms on the Internet. You can find these by using the resource function on overture.com or another search engine. Use as many character spaces as you are allotted when you write the headline and just keep on pouring more names and search terms into it--cleverly. If you don't you're wasting an opportunity. According to Armand Morin, search engines love press releases and pick up on them within 24-48 hours. But the need to have lots of search phrases or "key words" in them.
There is a bit of an art to writing a press release. Ideally, they should be written in such a way that you could imagine them being reprinted directly, in the same wording, somewhere else. From release to news page is a great goal. Mainly they are factual documents intended to spark interest, brag, and inspire a specific action, which in the online community is to drive a viewer to your website where you can collect their name for your database, or to drive them to make a purchase or attend an event. They are marketing tools and they are reputation-building tools.
As a writer you can play a game with yourself, which is to see every morning for one week, if you can find something in the news headlines that would coincide with your work AND issue a release about it (heat wave, Hezbollah-Israeli conflict, baseball scores, TV shows). When you have something truly substantive to offer, you may even consider a paid online press release instead of using the free prweb service, because that'll get you read by serious journalists faster and more certainly.
Of all the elements, your subject line is the most important line in a press release. It should include "key words," the most frequently searched terms on the Internet. You can find these by using the resource function on overture.com or another search engine. Use as many character spaces as you are allotted when you write the headline and just keep on pouring more names and search terms into it--cleverly. If you don't you're wasting an opportunity. According to Armand Morin, search engines love press releases and pick up on them within 24-48 hours. But the need to have lots of search phrases or "key words" in them.
There is a bit of an art to writing a press release. Ideally, they should be written in such a way that you could imagine them being reprinted directly, in the same wording, somewhere else. From release to news page is a great goal. Mainly they are factual documents intended to spark interest, brag, and inspire a specific action, which in the online community is to drive a viewer to your website where you can collect their name for your database, or to drive them to make a purchase or attend an event. They are marketing tools and they are reputation-building tools.
As a writer you can play a game with yourself, which is to see every morning for one week, if you can find something in the news headlines that would coincide with your work AND issue a release about it (heat wave, Hezbollah-Israeli conflict, baseball scores, TV shows). When you have something truly substantive to offer, you may even consider a paid online press release instead of using the free prweb service, because that'll get you read by serious journalists faster and more certainly.
posted by Unknown at 7:03 AM
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