Monday, August 21, 2006

Learn to Network from a Master: Read the National Bestseller NEVER EAT ALONE by Keith Ferrazzi with Tahl Raz

Just finished a fabulous book on networking, Never Eat Alone. Every chapter is full of incredibly useful tidbits on socializing for business and personal satisfaction. In the age of connection in which we currently live there is perhaps nothing more important for success than this element of the business puzzle. (Maybe there never was anything more important?) For without a circle of influence, without mentors and mentees, without family and friends, without a passionate community of likeminded individuals to share resources and develop ourselves, wouldn't our lives be empty? Wouldn't we all be like the sound of one hand clapping?

As I often remind my clients and students, as writers we are creating a relationship with our readers. The form in which our content is communicated varies from project to project--audio books, digital books, hardcover books, paperback books, newsletters, workshops, blogs, podcasts, and so on--but the messenger doesn't change. If you know what you stand for and what your goal is, keep reaching out and making connections with people who want that. You'll find you have mutual interests with people on different levels. I love how real Ferrazzi comes across. The man accepts himself and hungers for authenticity from everyone around him.

There are loads of great ideas to emulate here. I challenge you to execute one of the strategies he mentions within the next month, let's say by October 1st. Then tell me about it and whether or not it was successful for you.

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