Stress Free Book Marketing Training for Self-Published Authors

A new course is being offered February 2-March 5, 2012. Early Bird Special: Take $100 Off If You Sign Up by Friday, January 13

The phone rings and it's an author checking in with me for advice. "I did everything you said I should do on Twitter, Stephanie. I followed 2000 people until the system cut me off. But only some of those people followed me back. I hate Twitter."

(That's not exactly what I said to do--what I said would have been a little more detailed.)

I ask her, "And have your posts been well-received? Are you being retweeted or mentioned? Are people visiting your website and subscribing for your newsletter?"

She says, "Actually... I never post."

"Well," I said, "there's your trouble. It's not Twitter, Facebook, or [fill in the blank]; it's you."

Like many self-published authors, this woman didn't have a plan of action to promote her book and she naively dreamed that setting up an account on a social network was enough. Thus, she had transformed herself into a NON-messenger.

Was she a troglodyte? Hmmm... I don't think so.

Perhaps she was a "positive thinker." LOL

In fact, I believe the whole thing stressed her out. She was worried about how she was going to manage all the "moving parts" of social media, because it was unfamiliar to her. It seemed STRESSFUL. 

In my view, having an organized PLAN removes stress. Learn More

Fortunately IT IS possible to spread word of a book to prospective readers online, because that's where MOST self-published books are marketed by neccessity. Typically, self-published authors don't sell tons of books in stores. The stores aren't very interested.

Online sales are a different story. Each book interests its own audience and they can be reached here. On the social networks, an author has the ability to analyze and find the right people who will like/need/buy it. It's a tool that can be leveraged.

The point is: You have to be smart about your strategies to engender sales. You have to market your book if you want to sell your book. YES, really!

Your mailing list doesn't have to be massive when you start for you to get results. It doesn't hurt, but ultimately it's not the decisive factor. Understanding your reader is.

Furthermore, believe me or not, but this part of being an author is FUN.

Starting on Thursday, February 2, join me for a five-week course:

Book Marketing Training for Self-Published Authors.

You'll develop a marketing plan for your book and learn to:

• Targeting/Position Yourself as an Author
• Optimize Your Book Website
• Optimze Your Social Media
• Set Up Radio/TV/Blog Tours
• Plan Live Events and Public Speaking

Visit the Course Page Now and If You Sign Up by Friday January 13th Get a BIG Discount.

My goal is for you to walk away with a hands-on strategy, and clear action steps that fall along a timetable, which you are enthusiastic about following through on.