Get Your Free Chapter of Whiff: The Revolution of Scent Communication in the Information Age by C. Russell Brumfield

On June 20, 2008, a new era in communication and marketing begins with the publication of Whiff, a book I am proud to have cowritten with C. Russell Brumfield and his colleague James Goldney, aka "The Whiff Guys."

Check out the website and pick up a free sample chapter of the book: http://www.whiffbook.com/. The book encompasses all of the research, discoveries, inventions, technologies, and successes in Scent Marketing--with fascinating revelations on where it is all headed.

You are invited to join Russell and James, and Harold Vogt of The Scent Marketing Institute, for the first installment of the Insider's Tele-Conference Series next Tuesday evening, May 20, 2008, at 7:30 p.m EST. The evening's topic? "Olfactory Facts and Amazing Revelations--The Powerful Influences of Scent's Effect's on the Consumer Brain."

To get on the call, just dial the conference phone number: 1-605-475-6000 and punch in the Access Code when prompted: 770359.

Follow your nose to AskTheWhiffGuys.com blog, where the authors of Whiff! share their passion for everything aromatic. In the last couple of decades there has been an explosion of olfactory research, and many exciting (and not so exciting ) applications of scent. From the delightfully fragrant to the down right smelly, you'll find new information, advances and happenings from around the globe, and, of course get to Ask The Whiff Guys... They look forward to your questions, comments, feedback and suggestions.

EXCITING REVELATIONS FROM WHIFF!

• How “Endorphin Branding” can trigger a patterned, physiological, feel-good response in the consumer
• Research showing an almost doubling of retail sales receipts
• Embedded scent marketing triggers used to spark sales of tread-worn tires, brake pads, fan belts, batteries, and appliances
• Combating the global trillion-dollar counterfeit trade with scent
• Fashion’s big future in scented “intelligent” and “emotional” clothing
• Life-saving scents that eradicate the killer Superbug MRSA and other deadly infectious microbes
• "Scent alarm” warning systems to alert the public of impending tsunamis, earthquakes, terrorist attacks, and school shootings
• And many more...
• PLUS, you'll learn how leading companies are using scent, why you must be aware of this revolution, and how you can harness the power of scent